Content Marketing Specialist | September 2018 - Present

The goal: Q1 Productions, a corporate events organization for life science professionals, wanted to enhance their landing pages with persuasive copy that spoke directly to their audience and inspired readers to take action.

How I did it: After an in-depth analysis of the buyer persona, I transformed the landing page copy from informative, general statements to include persuasive, clear calls-to-action. I painted a picture of the event experience, wrote directly to the reader, and outlined how attending the conference will specifically help the reader achieve their goals.

What happened next: Each reader visiting Q1 Productions event pages knows why they are on the event page, what to expect from the conference experience, and has enough information to register. After my team revamped the landing pages, pre-registration sales reached its highest mark all year, resulting in quicker conversion rates.