Previously, I worked at an award-winning PR and content agency, LaunchSquad, where I managed storytelling for companies across tech, design, media, events, and other industries. I have 8 years of experience building up owned content channels. My work has also been published in WIRED, Forbes, Chief Learning Officer and other media outlets.
I believe good content starts with great questions. I do my best work on collaborative teams that have a high bar for creative excellence and a strong point of view. I love to travel with my camera, and I always want to look at a dessert menu.
My work ↓I oversaw Square’s editorial strategy for food and beverage business owners, its priority customer. I led and produced audience-focused content for always-on content marketing, brand campaigns, and product launches.
I produced a video series hosted by Guy Raz for Square's brand campaign, which targeted entrepreneurs scaling their business. I oversaw the custom site experience, led the supporting editorial strategy, and published each episode.
I led and produced content series with influential creators, entrepreneurs, industry experts, and journalists. I scaled contributor content output 6X YoY, which helped grow Square’s audience and strengthen its authority on what it takes to run a business.
I pioneered the content series, "Around the Corner" to bring Square’s new local-focused brand message to life. I partnered with customers, regional writers, and internal data teams to cover the local business scene in target markets.
I led cross-functional teams across four global markets to produce a flagship brand data report. I guided everything from narrative strategy and stakeholder alignment to creative execution and publication.
I developed and managed custom content strategy programs for B2B tech and consumer clients spanning SaaS, VC, design, nonprofit, and media sectors. I oversaw everything from audience research and editorial planning to writing, editing, and performance reporting.
