Content Marketing Specialist | September 2018 - Present

The goal: Q1 Productions heavily relies on email marketing to reach their audience and convert leads into clients, but the content strategy was lacking, and email rates were low. I was hired to develop content that readers would want to read and respond to.

How I did it: I apply the PAS writing method in my email copy to keep my reader’s attention long enough to read and click.

This method:

1. Introduces the reader’s problem 2. Agitates the issue just enough 3. Offers them a solution they can’t resist

What happened next: Writing email campaigns has taught me to always be user-oriented and to ask the question “What’s in it for me?” for my reader. I bring this mindset to all the content I develop, and as a result email rates sky-rocketed.