Content Strategist | April 2021 — July 2023

Goal: Each client hired my team to produce a storytelling strategy for their brand and launch or reimagine what their content hub can do for the business. Branded content helps define and amplify a company’s voice. Each story needs to cut through a noisy market and connect to clients’ business goals, whether that’s to show up in search, build brand awareness, or bring in sales leads.

Approach: I put in hours of research, including direct interviews with industry and subject matter experts to uncover the story behind each story.

Outcome: Each blog post and article helps build, nurture, and grow a company’s audience, resulting in an increased engagement on the brand’s site and improved brand recognition.

Sample Branded Content Hubs

ProveAI | https://proveai.com/blog

Veev | https://www.veev.com/journal/

Headline | https://headline.com/blog-latest

Contegix | https://resources.contegix.com/blog

Sample Articles and Case Studies

Gen Z in the Workplace: How They Really Feel